Should Category and Taxonomy Pages be Indexed?

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According to ahrefs.com 6 of the top 20 pages of the Moz.com blog are category pages, 2 of the top 20 searchengineland.com URLs are category pages and while 0 of the top 20 searchenginejournal.com URLs are category pages, they do have several listed in their top 100.

This data suggests keeping the category and taxonomy pages in your sitemap and indexing them may be more beneficial than has previously been suggested.

Unless you have specific reasons to exclude your category pages, I would suggest adding them to your XML Sitemap and allowing them to be crawled and indexed by search engines. You may be pleasantly surprised by the performance of some of these pages.

That being said, you should do your own research in your industry to make sure that is the best decision for your business and website.

Moz Blog Category Page Results
Category pages on Moz start with moz.com/blog/category/
What is the source for the data in this article?

The data here came from ahrefs.com.

Should I include category and taxonomy pages in my XML Sitemap and make sure they are crawlable and indexable by search engines.

Yes, if those pages are useful to users and may find them valuable unless you have specific reason not to. Excessive numbers of category pages or pages little content may not be valuable. Do your homework and think about the searchers intent.

Should I restructure my website, XML Sitemaps and SEO strategy based on the advice in this article.

Absolutely not! You MUST do your own research to find what would work best for your web properties in your industry.

Should I subscribe to an SEO tool to do my own research for websites that are similar to my own?

Yes, absolutely!

Would love to get your feedback on this topic. Do you include your category and taxonomy pages in search results? Why or why not?

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By Eric Mandell

Eric Mandell is a an SEO professional since 1999 and is currently a Director of SEO at Catalyst Performance Marketing Services out of Boston.

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